Thulasi velu Krishna
Associate Professor
Area: Finance and Human Resource
Education: M.Com., M.B.A. M.PhilMgmt)
Email: thulasivelu@kprsb.ac.in
----------------------------------------------------------------------------------------------------------
Teaching
Accounting and Finance, Banking and Financial Services. Entrepreneurship and Business Environment, Indian Ethos and Values

Professional activities
He is an ardent supporter of Indian value systems and teaches the business subjects through the values of Indian Ethos. He stresses the values of practicing businesses ethically and tries to impart and build ethical values among the student community.
Apart from teaching he emphasis the importance of field visits and participation in Intercollegiate events by the students for their better understanding and application of their knowledge.
Has been appointed as Auditor by Anna University of Technology, Coimbatore for the annual verification of Academic process mandatory requirements maintained by Engineering and Management Colleges under its affiliation.
Appointed as Academic Specialist for Co-dinating with ISO officials for auditing Educational Institutions implementing ISO Standards by JAZ-ANZ Accreditation, Coimbatore.
His goal is to prepare present and future business leaders to manage the demands of a highly competitive, rapidly changing global marketplace. To that end, he strives to equip students with the required skills that will enable them to compete successfully in the business environment of the 21st century, without comprising on Ethical grounds.
He is a life member of ISTE, New Delhi.

Research
His interest of research area is Capital Market and his current research is Application of Neural Network in pricing strategy for stocks in Capital Market

Publications / Paper Presentations
Prof. Thulasi Velu K has presented several papers and cases in international and national Conferences and Seminars.

Papers/Cases presented at conferences
• Thulasivelu K & Venkatesh J."Global Strategic Marketing – Planning and Implementation"; presented at GBPM-2006 International Conference at Adaikalamatha Institute of Management,Thanjavur from 21-9,2006
• Thulasivelu K & Venkatesh J."Necessity & Effects of Privitisation in the growth of Indian Export Scenario"; a National level seminar held at Karpagam Arts and Science College, Coimbatore on 07th Oct.2006
• Thulasivelu K & Venkatesh J." Global Marketing Information Systems – Managing Global Organisation" an International seminar held at Muthayammal Engg College, Rasipuram on 2nd Nov.2006
• Thulasivelu K & Venkatesh J." Communication and Information Technology as Teaching Aids" (A Response to Change Process) a National Seminar on Classroom Management for Young Teachers -07 held at PSG College of Technology, Coimbatore from 9th Feb 2007
• Thulasivelu K & Unas. A.W "Impact of Globalisation for Profitability in Banking Sector" - a National level Management Meet held at SNS College of Technology, Coimbatore on 28th March 2008
• Thulasivelu K "Global Business climate - Impact in India in the performance of Public and Private Sector Banks" – an International Seminar held at Annai Mathammal Sheela Engineering College, Namakkal on 9th Oct 2009

M.K.M. MANIKANDAN
Professor
Area: Retail Management and Services Marketing.
Education: B.Pharm, MBA.
Email: manikandan@kprsb.ac.in
----------------------------------------------------------------------------------------------------------
Teaching
Marketing Management, Retail Management, Services Marketing, and Business Strategy.

Professional activities
Mr. M.K.M.Manikandan is actively involved in shaping students to face the market by imparting the required subject knowledge through active learning process in the class room. Students are given live projects as assignment and were analyzed on their learning from the market through presentations.
Mr. Manikandan, is actively involved in research activity in Retail Industry. He has cleared the National Eligibility Test (NET) conducted by UGC.

Research
Private Label in Retail Stores, Brand Equity and perception of risk in consumers.

Publications
• Manikandan.M.K.M., 2012. "Theory Building on Private Label Brands- A Literature Review",IUP Journal of Brand Management, Vol IX (2),pp.64-77.
• Manikandan.M.K.M., 2012. "Factors Influencing Consumers Shopping in a Mall Based Store - An Empirical Study.", International Journal of Marketing and Technology, 2(6) pp. 158-166. ISSN- 2249 1058.
• 3. Manikandan.M.K.M 2005. "The Making of a Resilient Brand", Marketing Mastermind, June.

Seminars/Conferences/Workshops
• Presented a paper at 7th International Annual Research conference of Yale- Great Lakes Center for Management Research on the title 'A Comparative Study on the perception of Product Concept of entry level Car Brands Nano and Alto – A Semantic Differentiation Analysis', on 28.12.2012.
• Presented a research proposal at 7th International Annual Research conference of Yale- Great Lakes Center for Management Research on the title' Moderating Role of Perceived Risk Factors in Private Label Brand Attitude', on 28.12.2012.
• Presented a case titled on "The Launch of a Biscuit brand- A Product line Extension', at Dhruva International Case Writing Competition 2012, held at Dhruva College of Management, Hyderabad on 22 Dec 2012.
• Presented a paper on "An Empirical Study on the factors that are influencing the consumers while shopping in a standalone retail store in Central Business District location", in National Conference on 'Challenges, Oppourtunities & Emerging Trends for Marketing" held at Periyar Maniammai University – Thanjavur on 11th and 12th November 2011.
• Presented a paper on title "Innovation as a Strategy for value creation" at National Conference on Strategic Management held at RVS IM&R on 19th february 2010.
• A paper titled "A conceptual study on relevance of Supply chain and its issues in education sector in India." at Athenaeum 2010 – 4th International Conference on Management Research held at Bharatidasan Institute of Management (BIM) on 13 & 14 Feb. 2010.
• Presented a paper in National conference on Emerging Issues & Challenges in Management organised by PSNA College of Engineering, on 17th February 2007, title of paper - Benchmarking- A way for continuous improvement of Indian Education

Professional Achievements
• I was called to be the Judge for the Marketing Event at the Management Meet Tejomayaa 2012,held at Sree Narayana Guru Institute of Management on 8th March 2012.
• Coordinating the Student Marketing Club and Red & Blue Debate Club.

Dr. S. Padmavathy
Associate Professor
Area: Economics & Finance
Education: M.sc., M.Phil., MBA., Ph.D
Email: padmavathy@kprsb.ac.in
----------------------------------------------------------------------------------------------------------
Teaching
Managerial Economics, Financial Services, Research Methodology, Quantitative techniques and International Business.

Professional activities
Have 9 years of teaching experience and 2 years of corporate experience, attended FDP training atIIM (K), and presented papers at national and international conferences.
Visiting faculty at GRG school of Management studies during 2011.

Research
Industrial Economics.

Membership
Indian Economic Association.
Indian Society of Labour Economics.

Publications
• Inter-State Variations in Industrial Growth in India Production Function Approach, Indian Journal of Labour Economics Vol. IX, No.3 January 2007.
• Labour Demand Estimation in the Indian Industrial Sector, ISID, New Delhi, November 2010.

Papers Presented
• Total Factor Productivity Growth in Indian Industrial Sector at Adaikalamatha Institute of Management Tanjore (International Conference).
• Growth & Performance of Service Sector in India at Avinashilingam Deemed University (National Conference).
• Role of FDI in Retail Sector at PSGR Krishnammal College for Women (National Conference).
• Innovative Strategies for Indian Industry at Guruvayurappan Institute of Management (National Conference).
• Measurement of Productivity Growth: A Parametric Approach, at Madras School of Economics.

Workshops/ FDP's Participated
• Research Methodology in Economics at G.V.G.Visalakshi College, Udumalpet. (UGC Sponsored Programme).
• Research Methodology in Industrial Economics at Bharathiar University, Coimbatore. (UGC Sponsored Programme).
• Case Analysis at KCT School of Business. (One day workshop).
• Research Methodology for Management Research at KCT School of Business from 18/2/08 to 23/2/08. (AICTE Sponsored Programme).
• Emerging Trends in Business Leadership: Strategies for Success at GRG School of Management Studies from Nov.7-8, 2008.
• Data Analysis for Management Research at Indian Institute of Management Kozhikode, from May 11-16, 2009.
• International workshop on Data Analysis at Avinashilingam University for Women, Coimbatore, from 16th and 17th December 2009.
• Management Research: A Revisit at Sri Ramakrishna College of Engineering & Technology, Coimbatore, on 30th January 2010.
• Econometric Application for Finance and Management Research at Bharathidasan University Trichy, from 5/2/2011 to 9/2/2011

NITHIYA. N
Assistant Professor
Area: Quantitative Techniques for Management, Operations Management & Research Methods
Education: M.Sc., M.Phil., MBA., (P.hd)
Email: nithya@kprsb.ac.in
----------------------------------------------------------------------------------------------------------
Teaching
Statistics for Management, Applied Operations Research for Management, Business Research Methods, Total Quality Management and Supply Chain Management

Professional activities
Her objective is to impart knowledge on quantitative techniques and research techniques in order to groom the budding managers and to sharpen their skills in making right management decisions in the existing competitive business practices. In this notion, she strives to facilitate the students with the basic problem solving and decision making situations to enable them to face and overcome the challenges of today's global environment.

Research
Supply Chain Management, Vendor Management

Publications
N.Nithya, "A Study on HRD Climate in an Private Educational Institution at Salem", Warangal Institute of Management, Vol. 4, No. 3 , January 2010, pp.33-46

Book Chapters
N.Nithya "Statistical Process Control " in Total Quality Management , Ed. Mr. N.Srinivasa Gupta, Prof. G.Arumugham and Dr. M,Selvaraj, Sonaversity, 2009; pp.111-178.

Papers presented at conferences
N.Nithya, " A Study on HRD Climate in educational Sector", presented at 2nd International Conference organized by Sri Sai Ram Institute of Management Studies, Chennai from Sep 24- 25 2009.
N.Nithya, " Impact of Supplier Selection on Firm's Performance- A Supply chain Perspective", presented at National Conference on " Contemporary Issues in Global Business Management" organized by Karpagam University, Coimbatore on Feb 3rd 2012.

Resource person
• Resource Person for a session on "Statistical Quality Control" for students of Master of Engineering at Sona College of Technology, September 2007, Salem
• Resource person – Training Programme for PMRY beneficiaries, sponsored by District Industrial Centre, organized by Community Polytechnic (Thiyagarajar Polytechnic College), October 2007, Salem.
• Resource Person for a session on "Personality Development" & " Study skills" for students of Bachelor of Engineering at Sona College of Technology, June 2009, Salem
• Resource Person for a session on "Managerial skills" for students of Bachelor of Engineering at Sona College of Technology, June 2010, Salem
• Resource Person for more than 128 hours programme on "Soft Skills " for the near by engineering colleges under SONA CONSULTANCY SERVICES during Aug 2010.
• Resource Person for a two days workshop on "Personality Development" & " Study Skills Behaviour" for students of Bachelor of Engineering at Apollo Group of institutions, Jan 2011, Chennai.
• Resource Person for a session on "Positive Mental Attiutde " for students of Bachelor of Commerce at Sakthi Kailash College for women, Feb 2011, Salem.
• Resource Person for a three Session on " Data Collection & Plagarism" in the AICTE Sponsored FDP on "Research Methodology" Conducted at Sona College of Technology between 18th April to 30th April 2011.

L. GANDHI
Assistant Professor
Area: OB & HRM
Education: M.A., M.B.A., UGC-NET(Ph.D)
E-Mail: gandhi@kprsb.ac.in
----------------------------------------------------------------------------------------------------------
Teaching
Organizational Behaviour, Human resources Management, Strategic HRM, Performance Management, Training and Development, Leadership and Change Management, Organizational Development, Labour Welfare and Industrial Relations, HRD, General Management

Professional activities
His objective is to share the insight and knowledge on OB and HR areas and enhance their people skills through management games and case study discussion in order to prepare the young MBA graduates to take up larger challenges of the corporate houses.

Research
Performance Management

Details of publication
• Education Process Outsourcing- An advantage and avenue for competitive Indian teachers, Training and Development Journal (Volume-2, No 2, July-December 2011), Indian Society for Training and Development (ISTD), 2231-0681
• GenNext HR Practices to counter business challenges and nurture opportunities, Journal of Management and science (JMS), (June-2012, Vol-I, Issue-IV), Non Olympic Times, 2249-1260
• Non-Linear HR Model -growth accelerator for IT companies, HRM Review , IUP Publications, ICFAI University Press Oct-Dec 2011 0972-5148
• Current trends in Social Media Recruitment (SMR) in India, HRM Review IUP Publications, ICFAI University Press, Sep 2011, 0972-5148
• Is employer branding an influencing factor for accepting an offer? Rai Management Journal, Rai Business School, July 2010, 0975-4326
• Pink Slip Management in Employee Life Cycle, HRM Review, IUP Publications, ICFAI University Press, April 2010, 0972-5148
• Presenteesim: A camouflaged productivity hamper, HRM Review, IUP Publications, ICFAI University Press, Mar 2009, 0972-5148
• Appraisal Blues- High performing employee's cause for concern, GIM Journal of Management Guruvayurappan Institute of Management, June 2010, 0974-0708
• Mantra of star performers "Perform or Perish", The Himachal Times, A Dehradun Daily newspaper, Dec 26, 2005, 15257/68

Seminars/Conferences/Workshops
• Participated in Faculty Development Workshop on Employee Engagement Strategies at GRG School of Management Studies, Coimbatore on November 10, 2012 • Participated in Faculty Development Workshop on Employee Engagement Strategies at GRG School of Management Studies, Coimbatore on November 10, 2012 • Presented a paper titled GenNext HR practices to meet the competitive challenges in the National conference organized by KCT Business School, Coimbatore
• Presented a paper titled HR Challenges in the International Conference organized by Ganesh School of Business Management, Salem
• Attended a two day workshop on "Emerging Dimensions in Business Leadership" GRGSMS, Coimbatore, December 21-22, 2011
• Attended a HR Conclave 2011 "People Development- The Key to Sustainable Growth"conducted by Confederation of Indian Industries (CII), 23 September, 2011
• Attended a seminar on Entrepreneurial Ventures in the Times of Recession: Transforming Challenges into Opportunities Sri Ramakrishna Engineering College, Coimbatore (AICTE sponsored) May 05, 2010
• Presented a paper titled Going Global- Challenges and Opportunities, organized by Cauvery College for Women, Trichy, Mar 14&15, 2006,
• "Human Relations Practices… Yesterday, Today and Tomorrow, Lady Doak College and ICFAI National College, Madurai, Mar 17, 2006
• Presented a paper titled Business Model Innovation in the national conference organized by VLB Janakiammal College of Arts and Science, Coimbatore, Mar 18, 2003
• Presented a paper titled Business Quality Assurance in the national conference organized VLB Janakiammal College of Arts and Science, Coimbatore, Mar 10, 2003

Professional Achievements
• As Resource Person handled a session on Job evaluation and reward systems in the Faculty Development Workshop (FDW) on Performance Measurement and Reward Systems organized by ICFAI Hyderabad.
• Assisted in implementing 360 degree feedback as a Performance Appraisal tool for Teaching Faculty at ICFAI.
• Prepared text books on Performance Appraisal and Training & Development for ICFAI Hyderabad
• Organized a Two Day Executive Development program on GenNext Managers-Challenges and Opportunities for Middle and Junior level Managers and also handled sessions for them organized by Guruvarurappan Institute of Management (GIM) and Palakkad Management Association(PMA)
• Conducted a session on HRM in Management Development Program for Senior and Middle level Managers at Kunnath Paper Mills, Palakad
• As a Resource Person handled a session in the National Conference at GIM on Indian HR practices
• As a Resource Person Delivered a lecture for participants of Entrepreneurship Cell at Bannari Institute of Technology (BIT)
• As a Resource Person Delivered a lecture for Commerce students at Dr. NGP College
• Acted as a panel member for HR seminar in GRD Academy of Management, Judge for management events like Best Manager, Best Management team in the B-School events
• Acted as a chairperson and Quiz Master for a quiz program conducted by Coimbatore Institute of Engineering and Technology, Coimbatore on 16-09-2011(Friday).
• As a Resource Person handled sessions at RMPTC, Udumalpet sponsored by Govt of Tamilnadu
• Member National HRD Network

V. PRABAKARAN
Assistant Professor
Qualifications: BE, MBA, (PhD)
Area: Finance & Statistics
Email: prabakaran@kprsb.ac.in
----------------------------------------------------------------------------------------------------------
Teaching
Quantitative Methods for Management, Production and Operations Management, Operations Research, Economics for Business Analysis, Disaster Management

Research
Event Analysis in Stock Market

Certification
Completed certification course in Six Sigma - Green Belt from Benchmark Six Sigma, Australia in the year 2009.

Publications
• Authored a research paper to Indian Journal of Applied research titled "Performance of Share Price of Public Sector Banks & Private Sector Banks – Comparative Study" Vol-1, Issue: 05, feb 2012, PP – 157 -158.
• Authored a research paper to International Journal of research in Commerce & Management titled "Analysing the Signaling Effects on ICICI Bank's Share Price – Empirical Study" Vol No. 3 (2012), Issue No. 4 (APRIL), PP – 126 -129.
• Authored a research paper to International Journal of Marketing and Communication titled "A Study on customer satisfaction and service gap analysis with special reference to the after sales service of Bajaj two wheelers in Tamilnadu", Vol 8, Issue 1, May-August'2012, PP – 27 -34.
• Authored a research paper to International Journal of Marketing and Communication titled "Impact on advertisement on consumer buying behavior", Vol 8, Issue 2, Sep-Dec'2012, PP – 12 -1.
• Authored a research paper to Journal of Management Science titled "Analysing the Volatility of NSE Indices - Evidence from selected Indices", Vol 2, Issue 2, April-June'2012, PP – 33 -41.

Paper Presented at conferences
• Presented a paper titled "Performance of Share Price of Public Sector Banks & Private Sector Banks – Comparative Study" in the 4th International Conference on Emerging Financial Marks held at PSG Institute of management, Coimbatore on 29th December 2011
• Presented a paper titled "Analysing the Impact of Corporate Event Announcement in the Trends on Equities" in the National Conference on the Trends in Banking & Finance held at SNS College of Technology, Coimbatore on 26.03.12

Workshop / Seminar Attended
• Participated in Two day faculty Development Program on "Data Analysis Using SPSS" organized by Hallmark Business School, Trichy
• Participated in One Day Faculty Development Programme on "Case Study Writing" oganized by Karpagam College of Engineering & Tech, Coimbatore
• Participated in Seminar on "Currency and Risk Management" Organized by Confederation of Indian Industry, Chennai
• Participated in Two Day Workshop on "Financial Derivatives" held at Avinashi Lingam School of Management, Coimbatore
• Participated in one day Faculty Development Programme on Disaster Management organized by VLB Janakiammal College of Engineering and Technology, Coimbatore • Particpated in One Day workshop on "Research Analysis Using Pivot Table" held at Bannari Amman Institute of Technology, Coimbatore on 02.03.2013

LAKSHMI PRABHA. D
Lecturer
Area: Finance
Education: BBM(IS),MBA.,(Ph.D)
Email: lakshmiprabha@kprsb.ac.in
----------------------------------------------------------------------------------------------------------
Teaching
Financial Management, Banking & Insurance, Operations Research.

Professional activities
Ms.D.Lakshmi Prabha is currently working as a lecturer in KPRSB. Her goal is to prepare present and future business leaders to manage the financial activities in an organization. To that end, she helps the students in better understanding the subject and enhances the research and analytical skills in their field of study to compete successfully in the environment.

Research
Currently pursuing the doctorate degree in Anna University, Chennai in the area of Finance.

Publications
• A Study on "Performance of Share Price of Indian Public Sector Banks and Private Sector Banks - Comparative Study" is published in International Journal for Applied Research.
• V.Prabakaran & D.Lakshmi Prabha, "Analysing the Signaling effects on ICICI Bank's share price – Empirical Study " International Journal of Research in Commerce & Management, Vol – 3, Issue: 4, April 2012, PP – 126-130.
• V.Prabakaran & D.Lakshmi Prabha, "Analysing the Volatility of NSE Indices – Empirical Study " Journal Management & Science, Vol – II, Issue: 2, April 2012, PP – 33 - 41.

Papers presented at conferences
• Presented a paper at the International Conference on Emerging Financial Markets titled "Performance of Share Price of Indian Public Sector Banks And Private Sector Banks - Comparative Study" conducted by PSG Institute of Management, Coimbatore on 29th December 2011.
• Participated in a Faculty Development Programme on "Grooming the Academicians to Write Research Article" at Kalaingar Karunanidhi College, Coimbatore on 18th August 2011.
• Participated in a Management Development Programme on "Ownership Quotient" at Aegis Global Academy, Coimbatore on 14th October 2011.
• Attended a seminar on "Currency Risk Management" organized by The Confederation of Indian Industries, Chennai on 17th November 2011.
• Participated in a two day Faculty Development Programme on "Financial Derivatives" at Avinashilingam School of Management Technology, Coimbatore on 22nd and 23rd September 2011.
• Participated in a Faculty Development Programme on "Financial Research - Tools & Approach" at RVS Faculty of Management Studies, Coimbatore on 25th February 2012.
• Participated in a Faculty Development Programme on "Financial Inclusion: Way for Inclusive Growth" at GRG School of Management Studies, Coimbatore on 28th March 2012.
• Presented a paper at the National Seminar on Big Ideas & Mega Trends titled "A Study on Securitisation as a Long term Financing in India & Other Countries" conducted by Happy Valley Business School, Coimbatore on 30th March 2012.